• TARGETED EMAIL LISTS
  • Detailed Bulk Email Delivery Stats
  • Dedicated Account Reps

Are you looking for a Bulk Mail Solution?

Let HelpUSend supply you with the Server, We are The Only Full Service Bulk Email Solution that provides you with the mail server, the mail software and we also provide you with the email lists! The Leads and the Help you need to make Bulk Email work for your business.

Need to Send Bulk Emails? HelpUSend Can Make That Happen!

Why Try HelpUSend?

HelpUSend can give you all the email leads you can handle. We don’t just rent you a server like the other guys. We specialize in collecting targeted leads for our customers and can pack your mail server full of targeted email addresses ready for you to send email ads to. Don’t make the mistake of assuming mass mailing has to carry a hefty price tag. HelpUSend offer comprehensive deliverability features and powerful marketing automation tools, so your bulk emails actually reach every intended person on your mailing list. HelpUSend has a feature-rich email builder that lets you build beautiful and responsive emails in minutes.

HelpUSend has advanced email marketing features like reports and personalization will help you fine tune your campaigns. Move fast with Real-Time Collaboration, letting you and your team build campaigns at the same time, and Linked Sections enable you to quickly and easily update a large number of templates. Not only will your bulk emails reach every intended recipient thanks to our unrivaled deliverability, but the process of creating your email campaigns is intuitive, easy, and super fast.

Here’s The Facts!

Is Bulk Mailing Legal?

There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. 

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

To start with, let’s clarify the distinction between “spam” and illegal email. “Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions.

According to Spamhaus (a supplier of realtime threat intelligence), an unsolicited message is spam if, “the recipient’s personal identity and context are irrelevant because the message is equally applicable to many other potential recipients.”

It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Good sales and marketing teams target specific people for specific reasons and with specific messages. 

But is Spam Legal?

Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities. Every one of us has found them in our inboxes, or more likely our spam folders.

Whether a message is spam does not answer whether it is illegal. In fact, SPAM IS LEGAL in the United States. That is, whether your email is solicited or unsolicited, and whether it is highly targeted or not, have nothing to do with legality under U.S. law. 

The name of the relevant statute says it all: the (you) CAN SPAM (Act).

This often surprises people. So to reiterate: It is legal in the U.S. to send an unsolicited commercial email.

You do, however, have to comply with certain rules when sending those unsolicited emails, and if you don’t, the penalties can be very serious. Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act.

The CAN-SPAM Act

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out penalties for violations. The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” 

The requirements marketers must comply to include the following:

1. Opt-Out Method

The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. Or you can ask the recipient to email you back for email list removal. Whatever the opt-out method is, it must notify the recipient that there is something they can do if they don’t want to receive messages from you.

2. Opt-Outs Must be Honored Within 10 Days

Once someone opts out of your messages, you have 10 days to get them off your email list. If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes. Manually processing email replies with “unsubscribe” in the subject line is not a scalable strategy.

3. No Misleading Subject Lines

All marketers could get great open rates if they titled an email “URGENT: News about your mother’s health”—except disgraceful tactics like this violate the CAN-SPAM Act. .

You can still be clever, however. Some of the best subject lines are intentionally brief without being misleading. You might try:

  • Humor: “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”
  • Personalization: “Hey Katie – 90.7% of Marketers are Leveraging Data, Are You?”
  • Sense of urgency: “I called. You didn’t answer.”

4. Be Yourself.

Make sure your “From:” and “Reply to:” fields accurately represent you and your company. You can’t pull tricks like making up multiple generic domains to mask your identity or circumvent email filters.

5. Include Your Company’s Address in the Email.

This is not an exhaustive list of requirements set forth in the CAN-SPAM Act, so do a deep dive into the CAN-SPAM Act and/or consult your attorney before launching your first cold email campaign. The key takeaway is this: You can send cold emails—you just have to make sure you’re following the guidelines set out in the statute. 

The CAN-SPAM Act, of course, applies only in the United States. If you are sending emails to other countries, you need to make sure you understand the laws of those countries.

If you think you can fire off a cold email campaign to prospects in Canada, think again. Canadian laws are much more particular about how you send commercial email. Similarly, laws in Germany don’t leave much wiggle room for cold email outreach.

Bounce Rates and Email Deliverability

Even when following every guideline and complying with federal regulations, you’ve got to be careful about how you send the messages.

While it is not a legal requirement in the US, some Marketing Automation Tools (MAT) and Email Service Providers (ESP) require users to only send to recipients who have opted in for email communication from you. So you need to check the terms of service for the tools you’re using if you want to send a cold email campaign.

It’s important to understand why some email marketing tools have imposed this: traditional unsolicited lists have extremely high bounce rates.

Is Cold Emailing Effective?

Cold email lists are known for being low quality. They’re usually cheap. They’re almost always outdated and full of invalid emails. That’s why cold email lists are frowned upon at companies that offer shared IP email services. 

The best-purchased lists have a bounce rate of around 10%, and most will bounce at least 25% of the time. At those rates, you’re just asking for reputational deliverability issues.

And when you have a high bounce rate with a shared IP address, you’re not just hurting your reputation—you’re hurting the reputation of everyone else that’s using that IP address.

Having the right tools helps with these bounce rates.

Along with having a reliable data provider, using email cleansing tools ensure campaigns always end up with acceptable bounce rates. Lower bounce rates depend on accurate data in large quantities collected from machine learning, contribution networks, third party partners, and human researchers. 

So with accurate, up-to-data paired with email hygiene tools, reputation issues are also avoided, resulting in more successful email campaigns.

If you don’t have an outbound strategy, think about it. Sending relevant messages to the right people works. You’re not going to get in trouble. Will some contacts request that you stop sending them emails? Absolutely, and you do have to honor those requests.

But in the U.S., cold emails are legal—and cold email campaigns work.

Is Cold Emailing Effective?

Cold email lists are known for being low quality. They’re usually cheap. They’re almost always outdated and full of invalid emails. That’s why cold email lists are frowned upon at companies that offer shared IP email services. 

The best-purchased lists have a bounce rate of around 10%, and most will bounce at least 25% of the time. At those rates, you’re just asking for reputational deliverability issues.

And when you have a high bounce rate with a shared IP address, you’re not just hurting your reputation—you’re hurting the reputation of everyone else that’s using that IP address.

Having the right tools helps with these bounce rates.

Along with having a reliable data provider, using email cleansing tools ensure campaigns always end up with acceptable bounce rates. Lower bounce rates depend on accurate data in large quantities collected from machine learning, contribution networks, third party partners, and human researchers. 

So with accurate, up-to-data paired with email hygiene tools, reputation issues are also avoided, resulting in more successful email campaigns.

If you don’t have an outbound strategy, think about it. Sending relevant messages to the right people works. You’re not going to get in trouble. Will some contacts request that you stop sending them emails? Absolutely, and you do have to honor those requests.

But in the U.S., cold emails are legal—and cold email campaigns work.

Is Cold Emailing Illegal?

Cold emailing is an awesome technique to drive new leads and customers, but is it illegal? Many people have suggested that cold emailing could be illegal in certain situations. But how do you know if your cold emailing is compliant?

Is cold emailing illegal? Cold emailing is legal in the United States as long as you clearly identify yourself, give accurate sender details with a business address, refrain from list harvesting tactics, and provide a clear process to unsubscribe. Rules will vary in other English speaking countries such as Canada, Australia, or Europeans nations.

Whenever you are marketing, you always want to stay on the right side of the law and cold-emailing is no different. You can successfully cold email without fear of legal recourse if you follow a common sense approach to email marketing.

Is cold emailing illegal in the United States?

Cold emailing is legal in the United States. Let’s get that first point straight. You are legally allowed to send emails to business prospects you’ve never met when your recipient/target lives in the United States.

Cold-emailing also applies to mass emails as well or bulk sending. While we aren’t huge fans of bulk emailing, it’s perfectly legal to do so. However, legal cold-emailing doesn’t mean it’s a free-for-all.

You can’t send emails any old way. You have to be smart and follow some rules.

Also, there is something you should be aware of: each country has different legislation on cold emailing. Let’s talk about some of these in more detail.

United States

The United States has a fairly liberal cold emailing policy. You can send cold emails to just about anyone as long as you provide them with the ability to unsubscribe, your sender details are accurate, your honest about ads, and you aren’t using a sketchy harvesting list.

Four steps to send legal cold-emails in the United States

  1. Unsubscribe: You need to give people the ability to unsubscribe to your email inside of your email. You can either use a built in button from a mail platform or you can give clear unsubscribing instructions in the email itself. There are plenty of mail services that are great for this, but you generally won’t be using a personal email system like Gmail nor will you use a marketing platform like MailChimp—these are reserved for emailing people who have previously opted in.
  2. Accurate sender details: You are required to send accurate sender details. If the sender field is inaccurate and the subject line is deceptive, you are sending illegal emails. You will also want to provide a legal address of your company in the email to stay compliant (physical address or P.O. Box). In other words, don’t falsify any information and you are good to go.
  3. Advertising honesty: This one is simple, if you are using an ad in your email, you need to come clean about it or clearly identify the ad in the email. Too often people click on what they believe is a legitimate email element only to be taken somewhere completely different. Don’t do this…ever.
  4. Refrain from using harvested lists: A harvested list is a list that was obtained from a second party illegally such as using a bot to crawl websites or trading lists with other persons or companies. Don’t do this. While there are tons of companies on the internet who will do this for you, we recommend you build your own lists organically through social sites (e.g. LinkedIn). You’ll have better results anyway.
What is Bulk Email?

Bulk Email

Bulk email is the act of sending one email campaign to a large group at once. Marketing messages, newsletters, updates, coupons, and invitations typically comprise bulk emails.

Synonymous with mass email or email blasts, bulk emails focus on sending one central message to a large group of subscribers. All you need is a list of opted-in subscribers and an email marketing platform, like HelpUSend. There are plenty of other email platforms that allow you to send bulk emails, but the best providers will have tools to make creation, sending, and delivery as intuitive as possible. Tools like:

  • Premade, mobile-responsive email templates so you know your emails are perfect in the every inbox
  • Drag-and-drop email builder for quick and beautiful sends
  • Design and spam check to see how emails show up in the inbox
  • Send time optimization to reach your recipient at the best time
  • Engagement segments to see who’s active and who should be cleaned from your list
  • Insights and analytics to improve campaign performance over time

Marketers have found that personalization and automation make bulk emails more effective, delivering the right message to the right person at the right time. You can still send bulk or mass email out to your audience, but with dynamic content tools, you can replace specific pieces of a bulk email with content that changes based on the recipient. For example, a publisher might send out a daily or weekly newsletter with advertisements that adjust to the specific subscriber—maybe one with an event invite, another with a product sale, depending on what the subscriber has expressed interest in previously.

Do I need permission to email someone?

Most country’s email marketing laws stipulate that people need to give you permission to email them in order for you to send them campaigns.

The definition of permission varies between each country’s laws, but there are generally two types of permission: implied permission and express permission.

Implied permission describes those with whom you have an existing business relationship. This could be because they are a current customer, donate to your charity, or are an active member of your website, club, or community.

If you don’t have implied permission to email a person, then you’ll need express permission. Express permission is granted when someone specifically gives you permission to send them email campaigns, potentially by entering their email address in a subscribe form on your website or entering their details into your in-store newsletter subscribe form.

Is Cold Emailing Legal?

Cold emailing is legal in the United States as long as you clearly identify yourself, give accurate sender details with a business address, refrain from list harvesting tactics, and provide a clear process to unsubscribe. Rules will vary in other English speaking countries such as Canada, Australia, or Europeans nations.

Can they sue for unwanted emails?

The short answer is that private citizens cannot.

The CAN-SPAM Act does not give consumers who have received spam email standing to file a private lawsuit for damages.

Instead, private citizens must rely on the Federal Trade Commission (“FTC”) or state attorneys general to sue on their behalf to recover damages, impose civil penalties, or impose injunctions. See CAN-SPAM Act of 2003: Role of the Federal Trade CommissionCAN-SPAM Act of 2003: Enforcement by States.

The long answer is more complicated. While private citizens have no federal cause of action, certain states provide private rights of action for violations of state anti-spam statutes. However, many state statutes that deal with spam are explicitly preempted by the CAN-SPAM Act. See 15 U.S.C. § 7707(b)CAN-SPAM Act of 2003: Preemption.

Legal Requirements For Email Marketing

Laws that Affect Email Marketing

The wild popularity and longevity of electronic marketing has led to plenty of complaints and lawsuits that, in turn, led to the enactment of email marketing regulations in almost every corner of the world. Below we’ll list the most common privacy laws that apply to marketing communications, who they pertain to, and what each entails.

The General Data Protection Regulation (GDPR)

It’s not surprising that the most extensive privacy regulation in history would include stipulations concerning direct marketing communications. Although the GDPR is a European initiative, it applies to (and will be enforced upon) any business that collects personal information from EU residents.

If your marketing database contains any European email addresses, this regulation will apply to you, no matter where your company is based. This is what the GDPR has to say about email marketing:

  • Consumers must provide valid consent to receive marketing messages
  • That consent must be given through a clear, affirmative action, never implied or assumed. This means that consent checkboxes in webforms may not be pre-ticked.
  • Companies that send marketing communications must keep clear records of each user’s verified consent
  • Customers may only be contacted in regard to marketing the service or products they consented to
  • Revoking direct marketing consent must be as easy and accessible as giving consent

Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM)

CAN-SPAM is one of the longest-running email marketing regulations in the world. Its laws were released in 2003 after years of email spam and unsolicited pornography filled inboxes the world over.

CAN-SPAM applies to US-based businesses sending marketing emails to US residents. Here are its requirements:

  • Do not use deceptive email addresses, names, domain names or subject lines to mislead the recipient. Be truthful and honest.
  • If sending an email to an individual who has not given prior consent to receive marketing communications from your company, you must identify the message as an ad
  • If the message contains adult content or explicit imagery, this must be specified clearly in the subject line of the email
  • Include a physical street address within the content of all marketing emails
  • Provide consumers with a conspicuous and straightforward way to unsubscribe from marketing emails. Fulfill unsubscribe requests within 10 days.

Canada Anti-Spam Legislation (CASL)

This regulation does not apply solely to Canadian businesses. Any company that sends marketing communications to Canadian residents will be subject to CASL. These are its basic tenets:

  • You must have consent, either express or implied, from an individual before sending them promotional emails
  • Consent forms must be plainspoken and include both identification and contact information for the business
  • Consent forms must disclose that users may revoke consent if they wish
  • Records of consent must be kept for all Canadian residents
  • Marketing emails must include the name of the company, contact information, and instructions to unsubscribe

How to Comply with Email Marketing Laws

Since the internet is a global marketplace, it can be difficult to pinpoint exactly where the contacts on your marketing list physically reside. For this reason, most companies choose to satisfy all of the above regulations in order to avoid potential lawsuits or legal allegations.

Many requirements overlap between one governing body and another, so we’ve put together a step-by-step guide that explains how to satisfy all of the requirements outlined above.

Both the GDPR and CASL require a business to obtain and store records of consumer consent before sending marketing messages. Here are some measures to follow to ensure that your consent mechanisms are considered valid.

Don’t pre-tick consent checkboxes. The user should perform a clear, affirmative action in order to provide consent.

Open, straightforward language is important here. Marketing consent will not be considered valid if it is confusing, or if it is bundled in with user membership or other types of consent. Make the consent opt-in as specificsimple, and direct as possible.

Keep records of user consent. Obtaining valid consent will have no legal value if you don’t keep records of it. Store consent records for each customer in an accessible manner where they can be easily called up if needed. It is also important to keep organized records of all those individuals who have unsubscribed from your email list to make sure they are not accidentally added back in.

Especially for customers in Canada and Europe, it is imperative to maintain records of valid consent. If your previous email collection methods did not record consumer consent, a repermission campaign will be in order. Repermission campaigns consist of emails sent to each customer to confirm their consent to receive marketing communications.

The most important takeaway is that if the consumer does not actively click the button to opt-in, they must be deleted from the mailing list. In this way, your business records the valid consent of each customer that confirms their subscription while also avoiding potential privacy complaints from individuals who haven’t provided valid consent.

3. Display Proper Contact Details

Always list the name and physical address of your company within the content of any promotional emails you send

4. Keep the Communication Honest, Straightforward and Clear

Don’t use a fake or misleading email address, name, or domain name. For instance, the following email is from the domain name getourfinancedeal.com, yet the company name appears as “Order-Cancelled” and the subject line is both misleading and fictitious.

5. Opting-out Should be Simple, Easy and Accessible

Remind users that they have the right to unsubscribe when they first sign up to receive marketing communications

Make sure to include a conspicuous unsubscribe link in every marketing email.

Remember that the method to opt-out should be as easy as the method for signing up. If your email newsletter signup form is a one-click process, so should the unsubscribe process be equally as simple.

What Makes HelpUSend 100% Legal?

HelpUSend doesn’t scrape Search Engines or Hammer Websites to steal contact information. We all know the bots do that and any reputable website would block those attempts.

We don’t hack any Gibson’s to obtain our Targeted Leads either. We are a White Hat wearing Data driven marketing solution for all business.

We designed the most revolutionary method to collect Targeted Leads by the thousands! We comply with all state and federal regulations and can track our leads to the source.

By collecting everyone who interacted with a brand on Social Media we are able to create the Most Valuable list of leads available. We are going right to the source for the lead and the leads are good!

Is buying these Lead Lists Legal?

Absolutely! Since we collect publicly available data, there is no worry about backlash or liability. Everyone we add to our lists has made their information public according to Social Media Privacy Policy Including Facebook, Twitter, Instagram, Pinterest, YouTube and TikTok which strongly uphold State and Federal Privacy Regulations.

Turn-Key Bulk Email Solution Provider

Don't fall behind in your industry! Move your business to the next level today! Your Company is ready to GROW….. You have a killer email marketing campaign locked and loaded. Maybe you have 2000 or 2 million email addresses on your mailing list or maybe you have none and need a list fast? For most marketers, an email service is the answer to reliably and effectively deliver mass email without the hassle or costs of trying to DIY. This is the solution provided by many Bulk Email Solutions. We do not stop there. We also provide all the lists you will need to build successful email campaigns.

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